Having a website nowadays is a necessity, not a luxury. Going virtual is a hard process for a large number of business models and corporate philosophies. But building and uploading a site won’t magically benefit your company´s sales and profits. You need to market your products online and let people know what you’re selling.
In order to create a successful website you need your page to be SEO friendly. Search Engine Optimization is a marketing tool used to improve the quality and traffic volume to a web Page.
A website has to be compatible with Search Engine Optimization practices and needs to allow the hunt of keywords and information inside your site´s content. The structure of a web page and its content are crucial to allow the internal search. Without this information your page will not appear in search engines and won’t be accessible to the public.
In order to be SEO compatible you need your site to have some basic characteristics. Here are some pointers that will allow you to build your site with SEO purposes:
* Meta tags: are code descriptors that help scan and read the pages for search engines to classify. These elements provide information about any given Web Page in order to categorize them correctly.
* Keywords are essential in your website structure: Key words are used to determine what you are offering or what your web page is about. Have some for your site, don´t select too many and try to be as precise in order to make the process easier and more accessible to customers. You can choose key phrases but keep them short
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